AGENCY: JWD CREATIVE (ROLE: DESIGNER, PRODUCTION ARTIST)
Alzet makes osmotic pumps for use on mice, rats and other small lab animals with an emphasis on eliminating injecting needles. These pumps are the replacement for repeated injections. The new pump model released and it is smaller and has a longer duration.
Alzet tasked us to create ad banners for the new model that lasts 6 weeks (longest of its size) and wanted to keep the messaging of needle-free dosing. i created this imagery where it showcases a stack of needles per week these lab animals have to go through and put them besides the one singular pump that does the exact same work within a total of 6 weeks. this way it shows the viewers a comparison in a convincing way where it will guide them to the call-to-action in the banners.
Concept Board
Advertisement banners (Web) Square, Horizontal, Vertical
