O2 Hydration is a growing start up brand that wanted to tackle the sports drink category with their main target audience being athletes and daily active consumers. First targeting the crossfit communities with a mission to do what should have been done long ago—offer clean, healthy hydration that’s better for people and better for the environment.
o2 & team wanted to rebrand the look of the packaging to further tackle their audience and compete with the market. Creating a fun, playful, colorful, organic, eye-catching design was in the brief as well as make it more approachable to the female audience as that is the majority of their consumers.
Here is a before and after (concept) mockups of the o2 hydration packaging of blackberry currant:
BEFORE
AFTER
Flat Artwork
