Agency: JWD Creative (Role: Designer, Concept, Production artwork)
Tasked with coming up with multiple digital advertisement concepts that introduced the new hybrid orbitrap model, that will be sold worldwide, to the mass spectrometry community. 
Collaborating with our project manager - I wanted to focus on giving this ad a play off of the headline 'illuminating mass results' with a beaming and illuminating result graph (the same lines you'll see when using the instrument). Which then would greatly transition to a booth or live setting environment.
Concept 01 - image
Live setting (booth/tradeshow mockups)
Mockups
WITH THE SECOND CONCEPT - SAME PLAY OFF OF THE HEADLINE 'PROVIDING DEEPER INSIGHTS TO SAMPLE' WHERE I CREATED AN IMAGE WHERE THERE ARE DNA STRANDS MADE OUT OF ROOTS BENEATH THE GROUND - HENCE THE 'DEEPER INSIGHTS'. CREATING AN OVERAL BEAUTIFUL AND STRIKING IMAGE FOR THE PRODUCT.
Concept 02 - Image
Mockups

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