A game-changing collaboration between Ubisoft and Milwaukee's own Sprecher Brewing Company. Ubisoft's long awaited Assassin's Creed: Shadows is finally releasing this year and with that I, gratefully, got the opportunity to design the packaging for this launch. Turning the award-winning, America's best root beer into an eye-catching 16oz can. I was the lead packaging designer in this role collaborating with Ubisoft's team who provided the art assets to make this 16oz can pop off the shelves!
What made this collaboration unique is that Ubisoft provided a custom-made weapon (katana) called the 'Slash of Sprecher Naginata' within the game. Made with custom artwork and "enhanced firepower" - tying into Sprecher's 'fire-brewed' root beer. The QR code on the can will get you early access to the free in-game item.
Available in 2,000 retailers or find some at your local Raley's, Kwik Trip, Inc., Gopuff.
What made this collaboration unique is that Ubisoft provided a custom-made weapon (katana) called the 'Slash of Sprecher Naginata' within the game. Made with custom artwork and "enhanced firepower" - tying into Sprecher's 'fire-brewed' root beer. The QR code on the can will get you early access to the free in-game item.
Available in 2,000 retailers or find some at your local Raley's, Kwik Trip, Inc., Gopuff.
*All photography, renderings, videos provided by Sprecher brewing co. & Ubisoft
