This project was a design rebrand PITCH for the packaging of the Taproom snacks to make it more fun and visibly approachable than the current. Here I added 2 new flavors and changed the name to 'tAPROOM MIX' WHILE ADDING DESIGN ELEMENTS THAT POPS MORE TO THE VIEWER.
Here is the current packaging for the Taproom snacks:
CONCEPT 01:
Concept 02:
