Tasked with Packaging design for a 16oz psl can label that showcases a rebrand and style of Chicago's own Green River. going from a 12oz bottle label to a 16oz can label. i Approached this design aiming towards a younger millennial crowd with the bold graphics and iconography. On top of that, I wanted to keep the nostalgia, slipping in some retro fonts.
Old logo:
Rebranded logo:
FLAT 16oz Can ARTWORK:
