So, here is the concept: an Installation of an inflatable, big in size, chicken sitting on top of a Milwaukee landmark: The Milwaukee Public Market. With a timed machine that will release biodegradable white balloons as “eggs”. On the balloons will have the Outpost logo. A giant installation will get the whole city to come watch this go off and might possibly go viral.
Here I have presented slides of going in depth with research, concepts and the final image of the ambient marketing campaign:
