Client: Day2 - Digital Advertisement
Day2 is a dry wash spray by Unilever. My advertisement campaign focuses on comparison with the competition; a washer. With this approach I used the concepting tool called 'Core Values & Free Association' where I researched Unilever's mission statement, core values, and history. Through free association, I came up with 'looking sharp' (a double meaning of appearance and physical). With this information I concluded with a metaphor ad that is bold and captures attention.
Mockups:
